Monday, November 9, 2015

Soapbox Session: Intense Peppermints: The Starbucks Red Cup Debacle



                It’s amazing what gets people riled up in today’s world. If you say one wrong word, you’re called an –ist of some kind. Make one false move and you’re strung up by your balls and forced to apologize lest your livelyhood go down in flames and you’re effectively blacklisted from society. However there’s one thing I never thought I’d have to write an open letter about: Starbucks. Granted, I’m not a frequent customer to the Walmart of coffee houses, but I am aware that they have a few annual traditions, one of them being the red cups they offer every Holiday season once the last bit of pumpkin spice has been snorted by one of the baristas and the halls can officially be decked. However, this year the franchise decided to take a more simple approach to their Yuletide tradition, by having a plain red cup minus any Wintery graphics.

            Personally I find this to be a welcome change, since the color red is still very much associated with the Holidays, but it seems everything is not without its controversy these days, as many die-hard Christians are outraged with the lack of semi-transparent snowflakes and snowmen on their cups, using it as more ammo in their now annual “War on Christmas” debate. There’s so many things wrong with this argument that I don’t know where to begin. First and foremost, shut up about this “War on Christmas” BS. There’s no war on Christmas, and there never was one. You need to recognize that there are other holidays around the time of Christmas, hence why it’s the “Holidays” as opposed to making an amalgamation of every celebration from Christmas to the Winter Solstice. Saying that only Christmas matters is selfish and pretty bigoted to say the least. And don’t get me started on the X-mas bull either, because the X literally means Christ because of its resemblance to the cross and is as old as Christianity itself, but that’s another topic. Starbucks themselves stated that their intent wasn’t to demean Christmas or give it the jolly boot of doom, but to have a minimalist cup which appeals to everyone. Like I said, I still get that warm, fuzzy holiday feeling when I look at the ads without any Santas to inject Holiday Cheer directly in my bloodstream.

Sweet sweet Holiday Cheer....


            Secondly, why does it even matter? I mean, I can understand if some depraved soul decided to start a collection of Starbucks Red Cups and displays them over his mantle piece like trophies, but most people are going to throw them away after taking 50 Instagram pictures of their peppermint-infused diabetic coma in a cup. The drink itself hasn’t changed, so why does a little foam cup matter so much? Maybe it’s my ignorance of coffee culture as a whole and people may indeed treat coffee like it’s a religion in its own right, but I do not see the significance of what will turn into a piece of trash in a matter of minutes. Are we this sensitive as a society where we get our tacky holiday sweaters in a twist when a company changes graphics on a CUP?

            Lastly, I know this goes against the “Appeal to worse problems” fallacy, but surely there are bigger issues in the Christian world than a coffee chain. What about true persecution in foreign countries where missionaries are imprisoned or killed? What about Christian-run charities which could use that $20 you spent on a Vente machiato with all the trimmings to help combat homelessness or hunger? This is clearly a case of picking your battles, and like I said, my argument may be fallacious, but then again, so are people who get uptight about something they’re going to throw in the garbage anyway.  It’s a cup, not a declaration of war. Get over yourselves.




I guess what I’m trying to say here is that I thought this generation would have more sense than to start nothing short of a riot over a Styrofoam cup. I genuinely thought we were better than this, but now I see why people see Christianity as a joke. Speaking as a devout Christian myself, we need to cut out the BS and focus on things which truly matter, not first-world problems as insignificant as this.